looks like to me they have adopted the Sears good, better, best with their offerings . Got the Pittsburg, pro and icon lines. Also the central, bauer and hecules lines.
I dislike going down to my closest brick n mortar as they are out of stock so often, and it is usually the thing I went for. So I buy crap I don't need as I already spent the money on fuel and time to get there. I have better luck just buying stuff off ebay and feel better about the brand name stuff instead of the chicom that is such a hassle to try and get warranty.