There's a power seller called, Griddy, that has a monthly subscription fee, and they sell you juice a essentially wholesale rates. Great deal most of the time. However, wholesale prices go both ways and when juice is short, the price spikes. So, these Griddy customers who have had a great deal for awhile are now learning how the power business works. They're lucky the state caps the wholesale rate or they would be bankrupted every once in awhile. Cry no tears for those who thought they were smarter than the larger retailers.