"A Well moderated board that is a benevolent dictatorship, not a democracy" In business since June 16, 2010
“Great idea guys. Let’s sell an decent quality American made tool, and give it the chintziest, most generic name possible!”Hyper Tough Management
LOL -- Who cares what the name is, as long as it's a great tool. Correct me if I'm wrong, but weren't the Craftsman striker cap bars made by Mayhew Steel Products, while the plain plastic handle models were made by Wilde Industries?
It may be less important today but historically brand names were important and companies spent a lot of money developing them. Even HF puts a lot of faith in the names they use.Wallmart generics usually go under the brand name Equate. That name implies a lot and whoever thought it up was pretty on the ball.
Equate is their health & beauty brand and Great Value is the grocery brand. They use lots of house brand names. I’m cool with that, I just think I’d have come up with something that rolled off the tongue a little better than Hyper TuffJMO
Neat I'll have to swing by and check them out.Sent from my XT1710-02 using Tapatalk
Equate is their health & beauty brand and Great Value is the grocery brand. They use lots of house brand names. I’m cool with that, I just think I’d have come up with something that rolled off the tongue a little better than Hyper MuffJMO
Hope the Hyper Tuff marketing guy never gets into the convenience store business. We’ll end up with Super Drunk Beer, Ultra Death Cigarettes, and Pray They Work Condoms.