Good bits arent cheap
True statement ^
Keep in mind, y'all coatings are coatings, and will wear. Have two large 100 + sets, and 3 jobber sets. The full sets one is Northern tool the other Winters, price range 120- 400 or so.
They are HSS, and prefer the dark oxide over the bright. Seems to me to cut better and sharpen well.
Norseman and GJ consider the source, GJ: inspite of the chaff Norseman is foreign made, if that matters. Can do just as well with the Northern tool brand.
Might consider a Drill Doctor, great for touch ups, and cutting oil. Not seen any magic cutting oils that will over come dull bits. No magic mixes from the clueless chemist out there. ACE brand a general purpose mix, will do the job fine, use it for hack saw cuts. Machining TapMagic preforms best there for my taste.
So there you go more confusion to ponder :-)
Cheers,
Pep