GF, you got me pegged
UB, some of the guys are like that at retirement age, but they get a wake up call pretty quick.
As to Snap on loyalty, I understand it for the real pros who have 40 year careers, especially the guys who work on big stuff. I have known a lot of them over the years who I respect and they have convinced me. They need something that will work every time, especially in the field. Snap on does it better then everyone else. They also tell me they have always had a Snap on man where as the other trucks come an go with large gaps in between. A lot of these guys work 60+ hours a week and really don't have time nor desire to shop other choices.
All that said, I have also seen guys who buy Snap on who don't really need it and some who buy stuff just because its cool, not because they will use it. I also buy lots of Snap on that is never opened.
One thing I have noticed the past few years is, its getting harder to buy Snap on at a price where i can still make my margin. More end users showing up at sales.