For anyone over a certain age, maybe 40, you probably grew up with Sports Illustrated being the premier sports magazine. As such, the biggest issue of the year would be the swimsuit issue, which always came out around Valentine's Day. The theory being, it was in the dead of winter but it would have people looking forward to warm weather. And the models weren't bad to look at either.
Now, some genius has decided to release it around Mother's Day. Either a Millenial or a liberal, but most likely, both. I used to subscribe to SI years ago. Now, it's such politically correct crap, I haven't even bothered getting a free subscription when I've had the chance.